In-App Booking – What Works Best

By Blog

Building an app has become crucial for any business that needs more exposure and traction. An app gives customers information about the services and products that you have to offer. A new and surefire way of bringing more customers to your business is the integration of ‘in-app booking’. This is a popular option used by hotels, restaurants, salons, spas, and many other businesses which take reservations or bookings.

There are two methods of integrating in-app booking in your app. Here, we will help you weigh the pros and cons of each method.


Native Reservation/Booking Requests


Using this method, customers enter the booking date and time, along with their relevant information, and submit. This informationis sent as a request to the app dashboard which manages all bookings and reservations, you are also notified via email. The business reviews the request and matches them with their existing diary. Based on availability, you can confirm or deny the customer’s request, or send a customized reply via email and push notification to the app.


This method of in-app booking is beneficial for business owners who like to keep control of their reservations,  it’s also beneficial for avoiding clashes or erroneous multiple reservations of the same timeslots.


This method is also great for business owners who use an existing diary system. Many small businesses still rely on paper diaries and this method can give customers the ability to request appointments online (via the app), whilst the business owner retains all control of bookings. There’s also no internal system to learn on the part of the business.



Third Party Booking System/Platform


To employ this method, businesses integrate a third-party booking system within their app, this manages all the bookings and reservations. The customers are shown all the services on the app, and once they click on the desired service they can select the appropriate date. The available timeslots are displayed, which the customer can choose, they can then confirm the booking. Some businesses also allow online payment, or the customer can simply confirm the booking.


The primary benefit of this system is that it is purely automated, and no human intervention is needed. You don’t need to approve booking requests, as customers can only select an available appointment.


Our Thoughts


We believe that both systems are equally useful and which option to use depends on the business the app is built for. Many business owners like to keep manual control of their bookings and for these customers they may prefer the booking request functionality. Other owners may wish to automate bookings in which case it may make sense to link the app to a third-party booking provider.


At the end of the day, it is up to the business owner to decide what they are more comfortable with and which method is more suitable for their use case. For more information, contact usand discuss your business app needs.