We’ve talked in some of our other articles how launching an app is just the beginning. At the end of the day, having an app for your business is simply an opportunity to connect with your customers. If you’re unable to keep users engaged with your business app, you’re missing out on the many, many benefits of having a business mobile app. Let’s take a look at some effective ways to keep our customers engaged with your app.
While it might seem a little obvious, you will be surprised how many businesses get this wrong. People download an app because that app met a certain need, or needs. It’s your job to make sure these people only see things relevant to those needs on your app.
In the context of business apps, it might mean you offering special promotions throughout the year as dictated by the different occasions, events etc. You also need to keep yourself on top of the evolving needs of your customer base and trends in your niche that they might be following.
Keep in Touch
You need to consider how you will communicate with your customers on a regular basis using the app. Push notifications will be the mainstay in this area, while the content of the messages will vary depending on your business and target audience. You should spend some time training the relevant people in your business to write well-thought-out push notifications.
Of course the best marketers practice this in moderation. You don’t want to disconnect with your app users but you don’t want to overwhelm them either. Not too little, not too much, it has to be “just right”. Mobile app usage is fast, minimalistic and intuitive. And that’s how you should keep in touch with app users.
Watch for OS Upgrades
Users expect, even if on a subconscious level, for your app to function seamlessly on the latest versions of their mobile OS. A new OS means a new host of features, which might require you to update your app’s interface and usability design.
Apple’s iOS adoption rate is very strong so it’s simpler to ensure iPhone users are all using the latest version of your app. Things are a little different in the world of Android where the user base is more fragmented. But even then the common wisdom is to keep your app up to date, in line with the latest OS version.
Of course, all of the above becomes easier when you have a good business app to begin with. Launching an app is just the beginning, but you really need to get this beginning right if you want to keep your users engaged.