Eyes on the Future: Mobile App Trends Every Business Owner Should Know

By Blog
Enlight14

One of the things that every successful business owner is good at, is staying on top of relevant trends. And since smart business owners realize that apps are relevant to their business, they keep their eyes open for the latest mobile app trends. While not every trend will be relevant to your business, knowing them will let you have a good discussion with your app development team about what your business app should be capable of. Let’s take a look at some of the latest mobile app trends.

Push Notifications

From morning till night, people do a lot of searching for a lot of things. And as it happens, by the end of the day, around 80% of the information slips from their minds. But that doesn’t have to be the case. People search online because they needed to find something, whether a product or some information.

 

Push notifications are perhaps the most effective way of reminding people of important things. Mobile apps can be used to send push notifications to keep your users informed on things that matter to them at that point in time. Executed correctly, push notifications not only keep the doors of action open for target users, but also continue to develop loyalty.

 

Habit-forming Apps

Smart entrepreneurs seek the best app development experts while also educating themselves on the merits of successful business apps. Since you’re reading this, you can count yourself among them. The most successful apps are those that tap into the human nature of sticking to habits. For instance, sharing a check-in on social media or making a reservation are good examples.

 

Color + Typography

Keeping in mind the difference between mobile and desktop screens, there is a growing emphasis on how color and typography are used in app design. Mobile screen sizes have grown in the past few years. As the size changes, making the best use of the mobile real estate in an aesthetically pleasing way has become as important as any other technical aspect of mobile app development. Clarity is the key. Bigger font size seems to make more sense as people continue their habit of skimming rather than reading on phones.

 

Steve Jobs once mentioned that he loved an old Wayne Gretzky quote, “I skate to where the puck is going to be, not where it has been.” Jobs was talking about how Apple always tried to do this since the beginning and how it will continue to do so. By keeping yourself abreast of the latest mobile app trends like the ones above, you can ensure your company has a continued competitive edge.

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