With numerous marketing and engagement methods available, we still believe that word of mouth (in various forms) is the BEST form of marketing. You should aim to delight customers so much they can’t help but tell their friends about you. Walt Disney once said “Do what you do so well that they will want to see it again and bring their friends.”
So how do we make the most of our customer relationships?
The general perception is that you will be seeing less marketing, more meaningful content on Facebook. How does this affect businesses? Is it good or bad news? What should businesses do to retain their strong connection with their customers? Let’s take a look.
But what are the differences?
A Competitive Advantage
The majority of small businesses don’t yet have apps. And therein lies the advantage for the businesses that do; it not only helps them better serve their customers, it gives them a strong competitive advantage.