Blog

It’s that happy jolly time of year again! The holiday season is coming soon and with it, comes the opportunity for you to hop on the mobile marketing train to drive more business. This is a time when people shop the most during the entire year and as it is with this day and age, mobile devices (specifically smartphones) are one of the most bought and gifted items.

 

So, if you wish to make the most of your mobile app this holiday season, you need to give users incentives that will steer them towards your business. To do that, you need a mobile app so you can provide the user with a flawless mobile experience.

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Building an app has become crucial for any business that needs more exposure and traction. An app gives customers information about the services and products that you have to offer. A new and surefire way of bringing more customers to your business is the integration of ‘in-app booking’. This is a popular option used by hotels, restaurants, salons, spas, and many other businesses which take reservations or bookings.

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We live in the age of smartphones and interactive devices, where things happen in a split second and work is done instantly. A few years ago, making an app to promote your business did not seem a very lucrative idea, but today, without an app, you don’t have a digital existence, and hence you cannot reach out to your customers effectively.

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While you may be more concerned about the functionality of your business mobile app, the design is just as important. If you want people to make the best use of your app and use the app to create customer loyalty, it should be well-designed, and adhere to the latest design trends. Let’s look at 4 design features that this years best mobile apps will have.

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Keeping users glued to their screens has become a different challenge the past few years, with different platforms vying for customers attention. With companies surprising us like never before, it’s important to anticipate what the near future will be like. Let’s take a closer look at some mobile marketing trends that will play a big role in 2018.

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If you’ve missed the news this week you might be surprised to find out KFC has ran out of chicken!

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The relationships you have with customers can determine the success or failure of your business.  In the digital age there has never been more competition for your customers, however there’s also more opportunity to connect now than ever before.

 

With numerous marketing and engagement methods available, we still believe that word of mouth (in various forms) is the BEST form of marketing.  You should aim to delight customers so much they can’t help but tell their friends about you.  Walt Disney once said “Do what you do so well that they will want to see it again and bring their friends.”

 

So how do we make the most of our customer relationships?

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Everyone’s talking about the latest Facebook update. About how it will affect our news feed, showing more friends posts and less business content. Some people are even copy-pasting statuses about how to show up more on their friends’ News Feeds, by writing a comment about them.

 

The general perception is that you will be seeing less marketing, more meaningful content on Facebook. How does this affect businesses? Is it good or bad news? What should businesses do to retain their strong connection with their customers? Let’s take a look.

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Your customers are mobile. Are you? Today you can’t think about marketing without thinking about mobile marketing. So what is it that the best in mobile marketing do so much better than the rest? What makes the difference between people fully capitalizing on the power of mobile to grow their business and those scratching their heads as to why mobile isn’t working for them? You can find the answer to this by reading about some mobile marketing best practices. Read on.

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Many mobile developers are shifting to Progressive Web Apps (PWAs) as an alternative to true native apps. While PWAs have some pros, there are also some negatives. Which should you choose? To make the right call, you should choose the option that’s most beneficial for your business and not just the developer.

 

But what are the differences?

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