Blog

Keeping users glued to their screens has become a different challenge the past few years, with different platforms vying for customers attention. With companies surprising us like never before, it’s important to anticipate what the near future will be like. Let’s take a closer look at some mobile marketing trends that will play a big role in 2018.

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If you’ve missed the news this week you might be surprised to find out KFC has ran out of chicken!

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The relationships you have with customers can determine the success or failure of your business.  In the digital age there has never been more competition for your customers, however there’s also more opportunity to connect now than ever before.

 

With numerous marketing and engagement methods available, we still believe that word of mouth (in various forms) is the BEST form of marketing.  You should aim to delight customers so much they can’t help but tell their friends about you.  Walt Disney once said “Do what you do so well that they will want to see it again and bring their friends.”

 

So how do we make the most of our customer relationships?

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Everyone’s talking about the latest Facebook update. About how it will affect our news feed, showing more friends posts and less business content. Some people are even copy-pasting statuses about how to show up more on their friends’ News Feeds, by writing a comment about them.

 

The general perception is that you will be seeing less marketing, more meaningful content on Facebook. How does this affect businesses? Is it good or bad news? What should businesses do to retain their strong connection with their customers? Let’s take a look.

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Your customers are mobile. Are you? Today you can’t think about marketing without thinking about mobile marketing. So what is it that the best in mobile marketing do so much better than the rest? What makes the difference between people fully capitalizing on the power of mobile to grow their business and those scratching their heads as to why mobile isn’t working for them? You can find the answer to this by reading about some mobile marketing best practices. Read on.

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Many mobile developers are shifting to Progressive Web Apps (PWAs) as an alternative to true native apps. While PWAs have some pros, there are also some negatives. Which should you choose? To make the right call, you should choose the option that’s most beneficial for your business and not just the developer.

 

But what are the differences?

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The number of mobile users across the world will surpass 5 billion in 2017. So it makes sense that the best businesses will have a well-thought-out mobile-first strategy. How do you go about creating one of your company? Here are some crucial pointers.

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We’ve talked in some of our other articles how launching an app is just the beginning. At the end of the day, having an app for your business is simply an opportunity to connect with your customers. If you’re unable to keep users engaged with your business app, you’re missing out on the many, many benefits of having a business mobile app. Let’s take a look at some effective ways to keep our customers engaged with your app.

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Have you thought of having a mobile app for your salon? Whether it’s the first time you’ve thought about it or have been contemplating it for a while, take a look at some amazing benefits of adding an app to your salon business.

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A Competitive Advantage

The majority of small businesses don’t yet have apps. And therein lies the advantage for the businesses that do; it not only helps them better serve their customers, it gives them a strong competitive advantage.

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