An Insight into the Extent and Impact of Mobile App Use by Small Businesses

By Blog

A Competitive Advantage

The majority of small businesses don’t yet have apps. And therein lies the advantage for the businesses that do; it not only helps them better serve their customers, it gives them a strong competitive advantage.

The adoption rate, currently around 40%, is expected to jump around 70% by the end of this year. So it wouldn’t be wrong to say that that the best time for a business to start using an app is now. Every day more businesses are buying into the power of mobile apps, leaving the non-adopters more vulnerable.


The pace of mobile apps in the business world is certainly picking up. Smart businesses owners, especially those in the SMB sector are becoming increasingly aware of the utility of mobile apps. While giants like Nike and Starbucks use apps, the power of mobile apps are all the more appealing to smaller businesses who don’t usually have huge advertising and marketing budgets at their disposal.


Better Customer Service and Higher ROI

Delving a little deeper into the usefulness of apps, we can answer the question as to why more and more SMBs using mobile apps. The two primary reasons are better customer service and higher ROI. The ability to make customers happy, and turn a profit, is what it every business activity boils down to.


At the end of the day it is about improving your business and these two metrics seem to make the most sense – satisfied customers and healthy profits. Increasing sales and improving customer service is quoted by numerous small businesses as the main reasons behind their using a mobile app.


App Developers – Champions for the Smart Entrepreneur

As more SMBs enter the mobile app market, it has raised the concern for creating value for the apps users. As time goes on, businesses are realizing that it isn’t enough to just have an app. You can’t expect customers to use your mobile app, just because you have one. It might have been true for early adopters years ago, but today customers expect mobile apps as a default. Just having an app won’t cut it anymore.


This in turn has given rise to the importance of specialist app development companies who arm businesses with the best mobile apps, something the business owners would have a hard time building on their own. Businesses owners have a business to run, after all. If you’re running a small business, you often don’t have a lot of money to spend on new technology. The best mobile app specialists simplify things for SMBs by offering them cost-effective mobile apps that suits their specific businesses needs.


Suffice it to say that the impact of mobile apps on small businesses, specifically the impact on their profitability, is getting bigger by the day. Happier customers and larger bottom lines are the universal goals for businesses regardless of industry, market or niche. If you haven’t already, feel free to check out the different industries for which we create the most amazing business apps.