If you’ve missed the news this week you might be surprised to find out KFC has ran out of chicken!
A KFC competitor which rarely misses and opportunity is Domino’s Pizza.
In fact, the Domino’s Pizza App is a perfect case study of an app significantly boosting a businesses profits as highlighted in this BBC news article.
Earlier today I received a Push Notification from Domino’s which made me laugh, but also highlights a great benefit of a mobile app.
This is a great example of using an app to increase engagement with customers, without being salesy.
Engaging customers with push notifications will increase brand loyalty and drive business, without having to directly sell.